Our Values

Setting standards in managed and professional services

The values of Sota are defined by:

Our Purpose: We exist to guide businesses with clarity and confidence through relentless change. Technology is simply the way we deliver on that promise.

Our Promise: In a world where technology evolves faster than ever, businesses don’t just need tools – they need direction. At Sota, we don’t just deliver IT services. We offer a steady hand, a clear path, and a promise that never wavers.

Our Vision: To be the UK’s leading independent managed IT provider, empowering thousands of organisations and millions of people, while proving that independence, customer obsession, and technical excellence can outpace scale alone.

Because we are determined to meet and exceed your expectations, we are passionate about our core values of collaboration, trust, respect and courage.

Although our most valued assets are our customers, these are the values of Sota:

Business

IT managed services

History

established 1989

Vision

to set the standard

Aspiration

to be the best

Commitment

customer success

Promise

digital transformation

Collaboration

We succeed together. We share ideas, support one another and celebrate collective achievement. Collaboration is how we grow stronger as individuals, as teams, and as a business.

Trust

We earn confidence through honesty, reliability, and openness. Our customers and colleagues can depend on us to do what we say we’ll do.

Respect

We value every person’s contribution and treat everyone with fairness, empathy, and professionalism regardless of their role, background, or beliefs.

Courage

We step forward with confidence to challenge, innovate, and adapt. We don’t just respond to change, we lead it.

How do you gain the edge?

How do you gain the edge?

Make us your IT partner

Choose Sota for IT managed services, and dynamic, cyber-resilient, cloud solutions

Benefit from success

Reach your goals and exceed expectations with our professional services

Transform your business

Transition to the modern workplace and gain the edge with digital transformation

Contact us

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